Tribes

Book recommendation: Tribes, by Seth Godin.

The subtitle is "We Need You To Lead Us"

Seth brilliantly analyzes the human behavior for groups of people passionate about a topic, issue, hobby, or business. And he especially focuses on what it takes to effectively lead a tribe -- which is what you are called to be.

It's short, readable, lots of pithy sentences. Perfect even for guys who aren't big on reading.

You'll be marking this book up with your notes. Sometimes you'll nod in agreement. Other times you'll be saying "Ahhh, that's what I need to do."

I will warn you that this is not a recipe book, with 1-2-3 formulas. (Relationships don't work that way, right?) But it will be one of the best business books you could read this year.