It pays to pay attention to trends.
One trend is that more Americans are centering their lives around work. Few would say this, but behavior speaks louder than words.
"Dilbert has a Tattoo -- the Rise of Individuality at Work" describes the microtrends around love and work, place and work, and age and work. Worth reviewing.
Consider how these microtrends match up with the strong desire for relationships, and how that has shifted evangelism from large events to connecting groups.
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